Ketchup, natural juice or borscht produced by the company Assis; the Paznon roadside diner, the famous pancake house; Ram or Ruth Turkish coffee; Progress candy and chewing gum – these are just a few of the food products advertised by Emanuel Cahana. The numerous advertisements he designed for food products employed an artistic language that forged a connection between color, form, and the reinforcement of marketing messages. Combined with unique texts (“We love the mother who loves the children who love Assis delicacies”), these advertisements produced desire and assured consumers of perfect enjoyment.