In the second half of the 20th century, Israel’s industrial sector was characterized by developments in a range of fields, and competition among companies also led to a greater concern with marketing and advertising. Emanuel Cahana, who worked for the period’s most prominent advertising agencies (INSERT NAMES), created designs for the country’s largest companies, overseeing the branding and advertising processes launched in order to enhance their activity on the Israeli market. Prominent among these companies were: Tadiran Amcor, Paz, El Al, Hamat, Koor, and Mekorot.