Movie posters were the most prominent form of advertising in the public sphere from the 1960s to the 1980s. During this period, Emanuel Cahana designed some 150 movie posters, which were featured on billboards throughout cities, at the entrance to movie houses and on their facades. The cinema was one of Cahana’s greatest loves, and its combination with his love of design led to the creation of posters that were unprecedented in Israel. The large format enabled Cahana to give expression to his ebullient creativity on large expanses of color, to create a unique typography, and to present bold scenes. Haim Peled, his partner and the owner of the advertising agency, was responsible for the translation of the film titles into Hebrew. Cahana designed posters for Hollywood films (“Exodus,” “El Cid,” “Voodoo Tiger,” “Strangers on a Train”); British films (“The Servant,” “Carlton-Browne of the F.O.,” “Watch Your Stern,” “Summer Holiday”); German films (“The Power of Love,” “The Thousand Eyes of Dr. Mabuse”); and Israeli films (such as “What a Gang,” “Kazablan,” and “Eldorado”).